AWAI – Virtual Business Building Intensive 2017

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Able to Flip Your Writing Abilities right into a Booming Enterprise, However Don’t Know The best way to Get Began?

These eight Very important Steps — Introduced By Our Specialists — Make Constructing a Enterprise MUCH Simpler Than You Assume

The next plan works so nicely as a result of the order is totally strategic… every step builds on the one earlier than it.

So, by the point you full 5 or 6 steps, you’re already “in enterprise,” advertising and marketing your abilities, and attracting high quality purchasers…

And, when you end all eight steps? You’re unstoppable!

Our speedy and simplified strategy to constructing your freelance writing enterprise begins with selecting (and correctly defining) your writing area of interest…

Step 1: “Select Your Area of interest Focus”
With Pam Foster

It’s the query we get requested most frequently, “Do I want a distinct segment?”

The reply is at all times, “YES!” All the time sure.

Whether or not you write for the Net, B2B, or every other kind of copy, you should concentrate on a selected trade, or area of interest.

Some instance industries (or markets) embrace health, monetary newsletters, medical gadgets, farm gear, wine, journey… you identify it.

Your choices are limitless. Which results in the following most typical query I hear: “How do I select a distinct segment?”

It’s an essential query, and the basis of the following seven steps…

Select properly and also you’ll speed up your progress and set your self other than all of the “generalists” on the market. As you in all probability know, a specialist at all times will get paid greater than a “Jack (or Jill)-of-all-trades.”

So, sure — it’s a large choice, nevertheless it doesn’t should be overwhelming…

 

Step 1: “Select Your Area of interest Focus”

With Pam Foster

It’s the query we get requested most frequently, “Do I want a distinct segment?”

The reply is at all times, “YES!” All the time sure.

Whether or not you write for the Net, B2B, or every other kind of copy, you should concentrate on a selected trade, or area of interest.

Some instance industries (or markets) embrace health, monetary newsletters, medical gadgets, farm gear, wine, journey… you identify it.

Your choices are limitless. Which results in the following most typical query I hear: “How do I select a distinct segment?”

It’s an essential query, and the basis of the following seven steps…

Select properly and also you’ll speed up your progress and set your self other than all of the “generalists” on the market. As you in all probability know, a specialist at all times will get paid greater than a “Jack (or Jill)-of-all-trades.”

So, sure — it’s a large choice, nevertheless it doesn’t should be overwhelming…

 

On this energetic and interactive session, Pam Foster (an skilled in relation to niching your self) will educate you find out how to correctly select your excellent area of interest by combining your particular person passions, background, and earnings targets.

Her confirmed strategy will enable you to shortly make a assured selection, declare your area of interest, and begin attracting purchasers in an trade you get pleasure from.

Along with Pam, you’ll…

  • Uncover the largest advantages of selecting a distinct segment… most of that are fully ignored by at present’s entrepreneurs.
  • Dig into 5 thrilling clues on what makes an amazing area of interest (within the eyes of your potential copywriting purchasers).
  • Take real-world excursions of area of interest copywriter web sites and LinkedIn profiles to get concepts on find out how to market your self.
  • Discover ways to discover nice purchasers in your new area of interest by wanting over Pam’s shoulder as she investigates three potential niches, LIVE proper earlier than your eyes!
  • Discover absolutely the BEST area of interest for you. Utilizing Pam’s helpful (and confirmed) Private Stock Worksheet, you’ll evaluation potential niches and make a distinct segment determination with full confidence.
  • Select your area of interest as soon as and for all!

Plus, there shall be loads of time to ask Pam your area of interest questions…

Whether or not you’re making an attempt to slender down your choices or uncover at present’s hottest niches, Pam is aware of the reply…

That’s as a result of, over time, she has coached a whole bunch of AWAI members on how to decide on a copywriting area of interest… and she is going to do the identical for you.

And, get this — simply by finishing Step 1 (selecting a distinct segment), you’ll be nicely in your approach to finishing Step 2…

 

Step 2: “Create a Highly effective Advertising Message”

With Nick Usborne

Our subsequent skilled, Nick Usborne, says there are three phrases that can fully rework the way you promote your freelance enterprise and the way you’re feeling about advertising and marketing

What are they?

“Love your message!”

And, that’s precisely what Nick will present you find out how to do…

As an alternative of pitching your abilities to potential purchasers, you’ll craft a strong advertising and marketing message that shall be simple (and enjoyable!) to share.

That is how Nick began writing internet copy approach again in 1998. He actually had nothing… no web site… zero purchasers… and never a single writing pattern.

However, he had a message he liked.

You see, he seen that corporations have been “writing” their web site copy by slicing and pasting from their print materials. On the time, they didn’t understand how ineffective their strategy was… however Nick did.

So, his message turned: “Writing for the Net is completely different.”

When potential purchasers heard his message, they have been instantly curious and didn’t even ask about his qualifications or expertise.

Why?

As a result of they believed his message.

Now, he’ll present you find out how to do the identical…

Throughout his presentation, you’ll discover ways to:

  • Uncover a message that provides you a transparent route, units you other than different writers, and will increase your worth.
  • Deploy your new message throughout all your advertising and marketing supplies — out of your LinkedIn profile to your web site.
  • Use your message to begin conversations with key prospects who wish to work with you (and solely you) based mostly on what you say.
  • Take away all strain of “promoting your self” by making your worth clear in your message.
  • Construct your advertising and marketing message into an asset that provides true “model worth.”

When Nick is completed, you’ll have the chance to ask any questions and even get stay suggestions in your new advertising and marketing message.

 

Step three: “Construct Your LinkedIn Profile”

With Ilise Benun

With LinkedIn, it solely takes a number of hours to create an expert presence on the Web… the place greater than 106 million energetic LinkedIn customers can view your profile, join with you, and phone you for his or her subsequent massive venture.

Better of all, as a result of LinkedIn is principally used for skilled networking, it’s the right instrument for bringing purchasers to you. Listed below are real-life examples…

LinkedIn has been big for me. I’ve hundreds of corporations at my fingertips. The purchasers on LinkedIn appear to be very direct and clear in what they need or don’t need, which is good for me,” explains Lacey Jackson, who started her various well being copywriting enterprise in March 2016.

“To me, LinkedIn connections, and the potential there, looks like opening up a hearth hydrant. There may be super potential for any variety of copywriting tasks from any variety of sources,” provides Sherri Caldwell, who launched her copywriting profession in January 2016.

“LinkedIn is 100% enterprise. Armed with an excellent profile and efficient networking abilities, a freelancer can get good purchasers there. I’ve had a number of contact me due to my profile,” says Steve Maurer, AWAI’s LinkedIn Correspondent.

To navigate and grasp the facility of this “client-attracting magnet,” you’ll work with self-marketing and LinkedIn skilled extraordinaire, Ilise Benun.

You’ll be taught:

  • The best way to put collectively an expert LinkedIn Profile to advertise your copywriting enterprise
  • The three most essential parts of your profile
  • The best way to use your profile to be discovered when purchasers seek for your providers

Right here’s an added bonus: Simply by finishing your LinkedIn web page, you’ll create a helpful pattern of your writing!

And, after Ilise’s session, we’ll take any questions you have got and reply them stay.

Don’t neglect: While you’re completed organising your LinkedIn profile, ship it in. We’ll give it a strong evaluation and counsel something you are able to do to enhance your profile.

 

 

Step Four: “Develop Your Data Equipment”

With Bob Bly

Up subsequent, Bob Bly, an unbiased copywriter and marketing consultant with greater than 35 years of expertise, will lead you thru creating one in every of his strongest methods for getting purchasers: a “copywriting info package.”

An info package is basically a letter to your potential consumer, together with an summary of your freelance writing enterprise. It provides you a big benefit as a result of it helps you get extra leads and convinces prospects to rent you — earlier than you even communicate with them.

As Bob says, “I can attribute actually tens of millions of in gross sales of my copywriting providers to having an amazing info package!”

On this session, you’ll uncover:

  • What makes an amazing copywriting info package and why you completely should have one — even when you have already got a killer web site.
  • If charging a small payment in your package improves the standard of the purchasers who contact you… The reply might shock you.
  • What works greatest for info kits — PDF, exhausting copy, or each?
  • The 5 key parts each copywriting info package should include.
  • A straightforward approach to enhance your package’s worth and get extra prospects asking for it.
  • 5 advertising and marketing ways that by no means fail to generate gross sales leads.
  • The best way to use “lead magnets” to double response to your copywriting package.
  • And far more.

Plus, you’ll get an easy-to-edit template — simply plug in your info and also you’re good to go — and a replica of Bob’s precise info package. Sure, this is identical package that he’s used to generate copywriting tasks price tens of millions of .

And, lastly, Bob will reply all of your questions.

Now we’re midway by means of our eight steps… and — as a result of every step builds on the one earlier than it — the remainder will appear fairly simple.

You already confirmed your area of interest, developed your message, arrange your LinkedIn profile, and created your advertising and marketing content material.

Now, let’s arrange your house on the Web…

Step 5: “Launch a Skilled Web site”

With Rebecca Matter

One other essential piece — maybe the most essential piece — of your inbound advertising and marketing technique is your web site…

  • First, it’s your on-line portfolio… whether or not you have got samples or not, your web site copy itself serves as a wonderful instance of your writing.
  • Subsequent, it’s the right approach to get “discovered”… which means when potential purchasers in your area of interest are looking out on-line for a contract author, they will discover you (and we’ll present you ways!).
  • And at last, your web site provides your potential purchasers a low-pressure approach to be taught extra about you and join with you… through a contact kind, cellphone quantity, e-mail tackle, or social media.

On this session, you’ll meet with me, Rebecca Matter, to be taught my headache-free methodology for constructing a contract web site… one which enhances and improves your credibility, the standard of the purchasers who contact you, and the skilled charges you earn…

We’ll begin with the copy in your web site. Because of the periods you accomplished in Steps 1-Four, you’re 95% completed!

So, on this session, I’ll reveal all of your content material choices — and clarify find out how to get loads of related content material in your web site — with out doing a ton of writing at first.

Then, I’ll present you my confirmed train for writing compelling content material that displays you, your distinctive skills, and your distinctive abilities. (Don’t fear if you happen to haven’t but recognized your skills and abilities — on this session, we’ll discuss find out how to uncover them.)

You’ll be taught what pages your web site ought to have, precisely what to say on every web page, and what “content material” will entice potential purchasers to your brand-new web site. We’ll even have a look at pattern web sites — each good ones and a few not-so-good ones.

As an added bonus, you’ll additionally get my time-tested “Content material Necessities Information,” the place we’ll cowl the precise content material you want, based mostly on the kind of copy you write…

We’ll cowl Copywriting, Net Writing, Enterprise-to-Enterprise (B2B), Web Analysis, Resume Writing, Grant Writing, Images, Social Media, and extra!

By following the strategies on this complete, helpful information — together with the templates and Swipe Recordsdata — you’ll have all types of latest and thrilling concepts for constructing out your web site’s content material. We’ll even cowl what to do if you happen to’re simply beginning out and have zero samples or little to no expertise.

Lastly, similar to our different presenters, I’ll reply your questions, too.

By the tip of our time collectively, you’ll really feel 100% assured (and excited) about getting your web site up and working.

 

Step 6: Get Purchasers Quicker By way of “Heat E mail Prospecting”

With Ed Gandia

Like many starting copywriters, when Ed Gandia first began out, he struggled to land nice purchasers.

However all that modified when he found a simplified course of for making it far much less intimidating and far more “doable.”

His firsthand experiences — together with his easy-to-replicate options — will prevent years of wrestle as a result of he’s going to provide you his precise course of…

I’ll let Ed clarify:

“I name it ‘Heat E mail Prospecting.’ Primarily, as a result of it’s the alternative of chilly calling. And it’s very completely different out of your normal, generic e-mail prospecting.

“That is NOT mass emailing. It’s NOT about sending newsletters or making an attempt to automate your prospecting. It’s the alternative of all that.

“Consider Heat E mail Prospecting as ‘artisan prospecting.’ Every e-mail should be personally handcrafted and written for one individual solely.

“When completed proper, a heat e-mail positions you as a educated skilled with a really related and well timed message.

“It’s one of many quickest, most cost-effective methods to draw and land high-quality purchasers — with out the unpleasantness of chilly calling or the prices and time necessities concerned with most conventional advertising and marketing ways.”

On this nuts-and-bolts session, you’ll uncover:

  • Why Ed’s “Heat E mail Prospecting” Method is probably the most dependable and sustainable outreach technique for freelancers at present.
  • Fill-in-the-blanks templates and highly effective e-mail samples you’ll be able to mannequin.
  • A confirmed, repeatable course of that turns prospecting from a dreadful chore into an satisfying behavior.

After Ed’s session, you’ll know precisely find out how to use easy emails to land a gentle stream of purchasers and, if something was unclear, you’ll have loads of time to ask your questions.

Ed says Heat E mail Prospecting has been a sport changer for him… I do know it will likely be for you, too.

In fact, when you get a consumer fascinated by your providers, it’s essential know find out how to shut the deal. That’s the place Joshua Boswell is available in…

Step 7: “The best way to Shut Purchasers”

With Joshua Boswell

In 2004, Joshua Boswell’s enterprise folded. He was left $200,000 in debt and critically involved about how he would deal with his household. That’s when he discovered AWAI and borrowed $50 from his brother to get the primary installment of The Accelerated Program for Six-Determine Copywriting

Simply 11 months later, after making a system for bringing in work he liked, Joshua established himself as a copywriter and earned a six-figure earnings.

At this time, Joshua says, “My earnings will increase yearly… our debt is totally paid off… and I stay the author’s life each day to the fullest.”

Joshua now helps his household very comfortably — making nicely into the six-figures. Now, he has set his earnings aim even increased: $1 million a yr.

Much more impressively, he does all of it from his house in Kansas Metropolis, working lower than full-time. His spouse and youngsters are simply down the corridor, homeschooling.

Joshua says, “If a blockhead like me could make this work, then I’ve little question YOU can do it, too!”

So, what’s his secret?

Joshua constructed his enterprise by doing all of the stuff you’ll be taught within the Digital Enterprise Constructing Intensive. In his power-packed session, he’ll present you the way it all comes collectively — right into a enterprise that simply attracts (and closes) high-paying purchasers.

You’ll uncover:

  • Joshua’s precise course of (that he’s used time and time once more) to create belief, shut purchasers, and begin getting paid work quick.
  • The best way to land as many paying purchasers as you’ll be able to deal with — with full confidence!
  • The three-step methodology he used to shortly land a $2,000/month contract that lasted for greater than two years and helped him actively construct his portfolio and discover different purchasers.

You’ll additionally get entry to Joshua’s word-for-word closing and negotiating scripts to make each consumer dialog as simple and worthwhile as attainable.

Whether or not you’re connecting with a possible consumer by cellphone, e-mail, or in individual, you’ll know precisely what to say to create belief and land paid work quick.

So, now you is likely to be questioning…

What ought to I cost?

Nicely, marvel no extra. We’ve got that lined for you, too…

 

Step eight: “Set up Your Payment Schedule”

With Ilise Benun

Now, Ilise Benun — our client-getting skilled, who taught you all about LinkedIn in Step three — will be a part of us once more. This time, she’s right here to wipe out all of your cash considerations for good.

You see, to make sure your freelance enterprise is profitable, it’s essential know find out how to value your providers (with confidence!) so that you receives a commission what you deserve.

For greater than 25 years, Ilise has labored with main “A-list” writers — like our very personal Bob Bly — to develop foolproof ways for negotiating good offers for writing work.

You couldn’t ask for a greater coach in relation to pricing your providers precisely and speaking about cash with confidence.

Right here’s an instance. Ilise spoke at AWAI’s 2016 FastTrack to Copywriting Success Bootcamp and Job Truthful. One of many attendees, Becky Stark Tumidolsky, used Ilise’s recommendation to instantly seal a deal for DOUBLE what she’d deliberate to cost earlier than seeing the session.

Ilise goes to disclose:

  • What to say (and by no means say) when somebody asks, “What do you cost?”
  • How to determine what it’s essential cost
  • The best way to discover out what your prospects pays
  • The best way to management the cash dialog
  • Why you need to cease asking for the consumer’s funds.

Plus, you’ll get Ilise’s easy fill-in-the-blank recipe for figuring out the minimal fee you need to be charging for ANY venture…

And, AWAI’s newest Copywriting Pricing Information which lists value ranges for the highest 75 writing tasks within the direct-response trade at present.

In the event you’ve ever struggled with writing successful proposals or getting your pricing proper, these instances are over!

By the point Ilise finishes her presentation, you’ll have the ability to confidently talk to your purchasers: “I’m an expert who is aware of what I’m price!”

 

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